If you are in the market for mobile advertising, one of the features you must-have for your business is the ability to use ads push notification. Push notification allows you to capture a user’s attention in an instant by displaying relevant advertisements that are currently appearing on their mobile screen. When someone takes the time to notice your advertisement and respond to it, you can increase your revenue. However, how can you determine whether or not your potential customers are taking notice?
Use Push Notifications
To help determine whether or not your customers are responding to your ads push notification, try looking at how often your customers scroll down or up. Do they seem more interested in your ads after reading them? This can tell you whether or not your customers are taking notice, or if they are merely clicking away because they were unable to view your advertisement. If your customers are not interested, they will not take the time to scroll down or up to see more. With the right type of advertisement, however, they may still read the notification.
For most businesses, the best way to determine whether or not your customers are responding to your push notifications is to see whether or not they have already responded to your push notifications in the past. Look at the number of times your push notifications sent out. Chances are, if you see a lot of users deleting their notifications, you are doing something right! If they are not deleting their notifications, you might want to consider tweaking your push notification system. The earlier you make changes to your push notification system, the better chance you have of retaining your customers.